Slow Down. Enjoy.

Welcome to Emerald Avenue—a collection of family-owned farms, wineries and small businesses based in Southwest Michigan. Let us help you experience the rich flavors, engaging history and natural beauty of our region.

About The Emerald Avenue

What We Believe

We believe in fun, hard work, local food, great wine, artisan goods, farmers markets, community, and fresh fruits and vegetables. We think that slowing down to enjoy all of these simple things is important. Thank you for taking the time to learn about Emerald Avenue.

Our Manifesto

We will...

Strive to deliver the highest-quality foods, beverages, products and experiences possible.
Help build a stronger economy in Southwest Michigan that enriches families and communities.
Uphold the responsibilities passed down to us as caretakers of this gorgeous natural environment.
Embrace our shared history, while maintaining the rich family histories that make each of our businesses unique and amazing.
Never stop striving to make your time here absolutely unforgettable.