Slow Down. Enjoy.

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Welcome to Emerald Avenue—a collection of family-owned farms, wineries and small businesses based in Southwest Michigan. Let us help you experience the rich flavors, engaging history and natural beauty of our region.
Find Emerald Avenue Getting here is easy. Take exit 39 off I-94 in Coloma, Michigan and stop in to the market to get started. For a helpful map, click here.
Emerald Avenue inset map
Your Journey Begins Here. Discover the Emerald Avenue experience in our new eZine. Here, you’ll unearth the highest-quality foods, beverages, and artisan goods in Southwest Michigan and learn about the unique and flavorful experiences offered at each destination. More